Juice Plus+ Brand Evolution: New Look, Same Great Quality

Allow us to reintroduce ourselves. We are Juice Plus+, and we are back bolder than ever. It’s not just a new logo, it’s a complete refresh of our visual identity – from the look and feel of our packaging to photography, fonts, colors, and more. We are delivering a bold and modern brand to highlight, strengthen, and reinforce all the greatness our plant-based nutritional products have to offer. It’s true, we like to stay healthy, and we like to have fun. Juice Plus+ is more than just a brand. It’s a lifestyle.  


We like to keep things JUICY at Juice Plus+ as we strive to stand out in a digitally driven world. We are forever evolving to give you what we think is the best of whole food and plant-based nutrition – while keeping our products consistent, plant-powered, and of the highest quality. 

In 2022, Juice Plus+ will be revealing:

Exciting New Design & Packaging A New Logo A New Juice Plus+ Essentials Brand Name Innovative Ingredient Evolution   
One thing that won’t change is our promise to give you the very best of whole food and plant-based nutrition. We will continue to evolve our ingredients to take advantage of the latest developments in nutritional science to make sure we’re always one step ahead.

New Logo & Packaging

Over the almost 30 years since we first introduced Juice Plus+ Fruit & Vegetable Blend Capsules, we’ve tried to keep our packaging fresh, modern, and representative of the plant-powered nutrition you can find inside. The new, bolder tones of our packaging highlight the vibrant rainbow of colors of the fruits, vegetables, and other plant-based ingredients found in our products. Our modern, new Juice Plus+ logo emulates this, too.  
The world is always evolving, and so are we.

Juice Plus+ Essentials Brand Name 

Our plant-powered capsule products now come under a brand-new name - Juice Plus+ Essentials. Why? Because we believe the added nutrition they provide is essential to your daily routine.  
The new Juice Plus+ Essentials Capsules packaging will begin to be introduced in many markets this summer, and others to follow. Keep an eye out for Juice Plus+ Essentials Chewables, coming in 2023! 

Plant-forward Ingredient Evolution

Juice Plus+ always strives to consistently improve our products to bring you the very best in plant-based nutrition. As we introduce our new Essentials branding, we are also adding acerola cherry as the sole source of vitamin C in our Fruit, Vegetable, and Berry Blend Capsules. It's one of the best natural sources of high-quality vitamin C!

Constant Evolution, Consistent Core Values.

We create plant-based nutritional products to support the diets and lifestyles of everyone, from young children to older adults, every day.  
As we evolve both our Juice Plus+ brand and our plant-powered Juice Plus+ capsule, chewable, shake, and bar products, we promise that two things will remain constant: our core values as a Company and our promise to always offer you the best in plant-based nutrition.

  • Healthy Lifestyle